Rethink Ink: Rebranding Allied

The challenge:

Demonstrate the relevance of printed work for customers, creatives and budget influencers who were abandoning ink and paper for digital.

The idea:

Align the technological and creative rebirth of Allied with the cultural renaissance of their home city, each supporting the other.

The campaign:


“Rethink Ink” remixes the idea of print for a new generation as a sustainable, affordable, infinitely flexible solution for direct mail, packaging, point-of-sale, collateral and CRM.